Competitors
EMDs, wealth managers, and alternative investment platforms — with their offerings, risk/reward analysis, and Goodland fit scores
EMD offering private REITs across apartment, industrial, retail real estate and clean energy infrastructure. $10B+ AUM. Focus on secondary Canadian markets.
Private REIT investing in multi-residential properties in secondary Canadian markets. Stable cash flow from rental income with appreciation upside.
Target Return
8-10% total return
Min Investment
$25,000
Distribution
monthly
Liquidity
quarterly
Risk Level
Suitability
ModerateEligibility
Accredited OnlyRisk Factors
Reward Profile
Steady income with moderate growth. Monthly distributions provide reliable cash flow. Downside protected by essential housing demand.
Goodland Fit Analysis
Strong fit for Goodland. Multi-residential REITs align with investor demand for stable income. Secondary market focus differentiates from public REITs. Could partner or create similar product.
Private REIT investing in light industrial properties along major Canadian transportation corridors. Focus on logistics and industrial warehousing.
Target Return
8-10% total return
Min Investment
$25,000
Distribution
monthly
Liquidity
quarterly
Risk Level
Suitability
ModerateEligibility
Accredited OnlyRisk Factors
Reward Profile
Strong income component with growth driven by e-commerce and logistics demand. Industrial assets have lower tenant turnover than retail.
Goodland Fit Analysis
Industrial RE is high demand. E-commerce tailwind makes this asset class attractive. Goodland could explore partnerships with industrial REIT managers.
Fund investing in renewable infrastructure assets including solar and biogas across Canada. Backed by long-term government contracts.
Target Return
7-9% total return
Min Investment
$25,000
Distribution
quarterly
Liquidity
annually
Risk Level
Suitability
ConservativeEligibility
Accredited OnlyRisk Factors
Reward Profile
Lower volatility income stream backed by long-term government contracts. ESG-aligned. Inflation-protected through CPI-linked contracts.
Goodland Fit Analysis
Excellent Goodland fit. Clean energy is high investor demand. Government-backed contracts reduce risk. ESG alignment attracts younger HNW investors. Strong differentiation opportunity.
Leading Canadian asset manager specializing in apartment REIT and financial trust (mortgages, debt). 22,000+ multi-family units across 45 cities. Redemption restrictions active since 2025.
Private REIT owning 22,000+ multi-family apartment units, medical offices and student housing across 45 cities in Canada and US. Monthly distributions with DRIP at 2% discount.
Target Return
8-12% total return
Min Investment
$25,000
Distribution
monthly
Liquidity
lock up
Risk Level
Suitability
GrowthEligibility
Accredited OnlyRisk Factors
Reward Profile
Higher return potential than Skyline due to student housing and US exposure, but redemption restrictions signal liquidity stress. DRIP at 2% discount incentivizes reinvestment.
Goodland Fit Analysis
Cautionary example. The managed redemption program is a red flag. However, the multi-residential + student housing model shows demand for diversified RE strategies. Goodland should offer more liquid alternatives.
Income and growth trust investing in diversified portfolio of mortgages, opportunistic RE developments, and corporate debt.
Target Return
8-10% yield
Min Investment
$25,000
Distribution
monthly
Liquidity
lock up
Risk Level
Suitability
GrowthEligibility
Accredited OnlyRisk Factors
Reward Profile
Higher yield through mortgage lending and opportunistic development financing. More volatile than pure rental REIT but higher income potential.
Goodland Fit Analysis
Private credit/mortgage fund model is highly replicable. Goodland could partner with experienced mortgage originators. Strong investor demand for income alternatives to GICs.
Calgary-based EMD specializing in RE, mortgages, oil & gas, land development, and private equity growth. Targets 8-15% returns. $25M annual revenue.
Diverse private real estate equity investments including multi-family, commercial, and mixed-use properties. Cash flow + appreciation.
Target Return
8-15% target
Min Investment
$25,000
Distribution
monthly
Liquidity
illiquid
Risk Level
Suitability
GrowthEligibility
Accredited OnlyRisk Factors
Reward Profile
Wide return range reflecting diverse deal quality. Monthly cash flow from stabilized assets with equity upside from value-add strategies.
Goodland Fit Analysis
Good model for Goodland. Pinnacle shows that offering diverse RE equity deals through a network of PM partners works at scale. The 8-15% target range attracts growth investors.
Mortgage investment corporation products offering lending-based returns secured by Canadian real estate.
Target Return
8-10% yield
Min Investment
$25,000
Distribution
monthly
Liquidity
annually
Risk Level
Suitability
ModerateEligibility
Accredited OnlyRisk Factors
Reward Profile
Steady income secured by real property. Lower volatility than equity real estate. Monthly distributions.
Goodland Fit Analysis
MICs are one of the most popular EMD products in Canada. Well-understood by investors. Goodland should definitely have MIC offerings in portfolio — strong fit.
Portfolio manager + EMD + IFM. Offers private equity, private debt, mortgages, infrastructure, and venture capital. One of Canadas fastest growing wealth firms. Redemption limits on some products.
Private debt fund providing exposure to diversified portfolio of senior secured and subordinated loans.
Target Return
7-9% yield
Min Investment
$100,000
Distribution
quarterly
Liquidity
quarterly
Risk Level
Suitability
ModerateEligibility
Accredited OnlyRisk Factors
Reward Profile
Stable income from senior secured lending. Lower risk than equity-like alternatives. Floating rate exposure provides natural interest rate hedge.
Goodland Fit Analysis
Private debt is in very high demand. Senior secured lending offers attractive risk-adjusted returns. Goodland should explore partnerships with private debt managers.
Venture capital limited partnership investing in scaling companies from early-stage Series A through later-stage technology growth.
Target Return
15-25% target IRR
Min Investment
$250,000
Distribution
none
Liquidity
illiquid
Risk Level
Suitability
SpeculativeEligibility
Accredited OnlyRisk Factors
Reward Profile
High risk/high reward. J-curve pattern with negative early returns followed by potential outsized gains. Portfolio approach mitigates single-company risk.
Goodland Fit Analysis
Too risky and illiquid for most Goodland investors. VC requires deep expertise and patient capital. Not a near-term priority unless Goodland builds dedicated VC team.
Fund investing in diversified portfolio of high yield corporate bonds with active management.
Target Return
6-8% yield
Min Investment
$50,000
Distribution
monthly
Liquidity
monthly
Risk Level
Suitability
ModerateEligibility
Accredited OnlyRisk Factors
Reward Profile
Higher yield than investment-grade bonds with active management to navigate credit cycles. More liquid than private alternatives.
Goodland Fit Analysis
Decent fit but competes with public market alternatives. Goodland should focus on truly private, harder-to-access opportunities where EMD license creates value.
Niche alternative investment manager offering resource fund, litigation fund, and private credit strategies. Partnership model via TC Alternatives.
Fund targeting investments across the natural resources sector including mining, energy, and agriculture.
Target Return
10-15% target IRR
Min Investment
$50,000
Distribution
variable
Liquidity
illiquid
Risk Level
Suitability
AggressiveEligibility
Accredited OnlyRisk Factors
Reward Profile
High return potential tied to commodity cycles. Provides portfolio diversification uncorrelated to traditional assets. Volatile but can hedge inflation.
Goodland Fit Analysis
Niche product. Resource funds are counter-cyclical and appeal to sophisticated investors. Goodland could explore if commodity cycle turns favorable.
Alternative fund providing exposure to non-correlated returns through funding of US mass tort litigation.
Target Return
15-20% target IRR
Min Investment
$100,000
Distribution
none
Liquidity
illiquid
Risk Level
Suitability
SpeculativeEligibility
Accredited OnlyRisk Factors
Reward Profile
Truly non-correlated returns. High target IRR but binary risk on individual cases. Portfolio approach across multiple cases mitigates risk.
Goodland Fit Analysis
Too niche for Goodland currently. Litigation finance requires deep legal expertise. Interesting for future diversification but not near-term priority.
RE-focused EMD registered in BC, AB, SK, MB, ON. Partners with multiple portfolio managers to offer diverse private capital opportunities.
Digital real estate investment platform and EMD. 11,500+ members, $500M+ invested. Low minimum ($5K). Partners with Western Wealth Capital.
Fund investing in US multifamily real estate through Western Wealth Capital partnership. Value-add strategy targeting apartment communities.
Target Return
12-18% target IRR
Min Investment
$5,000
Distribution
quarterly
Liquidity
illiquid
Risk Level
Suitability
AggressiveRisk Factors
Reward Profile
Higher returns through value-add strategy (renovate, increase rents, stabilize, exit). US multifamily benefits from population growth and housing shortage.
Goodland Fit Analysis
Low minimum is innovative. US multifamily value-add is proven strategy. Goodland could explore lower minimums through technology platform. Cross-border adds complexity.
EMD providing end-to-end back office support and partner program. Focus on Canadian private market access including MICs and real estate.
Equity crowdfunding platform EMD. Allows both accredited and non-accredited investors to invest in early-stage startups and growth companies.
Angel investment + crowdfunding portal EMD. Registered in all provinces. Facilitates investments in startups, small businesses, funds, and real estate.
Private equity real estate firm. Equity + credit strategies. Toronto-based. Custom real estate investment solutions. Founded 2002.
Institutional-quality commercial real estate income fund. Diversified across office, retail, industrial, and multi-residential.
Target Return
8-12% target
Min Investment
$250,000
Distribution
quarterly
Liquidity
lock up
Risk Level
Suitability
GrowthEligibility
Accredited OnlyRisk Factors
Reward Profile
Institutional-quality assets with professional management. However, office exposure is a drag. Redemption restrictions active.
Goodland Fit Analysis
Too institutional for Goodland core market. $250K minimum excludes most EMD investors. However, the diversified commercial RE model is instructive.
$8B AUM. Private credit, alternative strategies. Redemption restrictions on several funds. Third Eye Capital partnership. Toronto-based.
Private credit fund in partnership with Third Eye Capital. Senior secured and subordinated lending to mid-market companies.
Target Return
8-12% yield
Min Investment
$50,000
Distribution
quarterly
Liquidity
lock up
Risk Level
Suitability
GrowthEligibility
Accredited OnlyRisk Factors
Reward Profile
Higher yield than traditional fixed income. Floating rate provides rate protection. However, redemption restrictions signal portfolio stress.
Goodland Fit Analysis
Warning sign: redemption restrictions indicate underlying portfolio issues. Goodland should learn from this — any private credit offering needs robust liquidity management. The product structure is sound but execution matters.
CAD-hedged fund providing access to US private lending market through Monroe Capital partnership.
Target Return
7-9% yield (CAD hedged)
Min Investment
$25,000
Distribution
quarterly
Liquidity
quarterly
Risk Level
Suitability
ModerateEligibility
Accredited OnlyRisk Factors
Reward Profile
US private lending market is deeper and more diverse than Canadian. CAD hedging removes currency risk. Partnership with Monroe provides deal flow.
Goodland Fit Analysis
Interesting cross-border model. US private debt market offers more opportunities. CAD-hedged structure appeals to Canadian investors. Goodland could explore similar partnerships.
$3.2B AUM private mortgage lender. Redemptions frozen. One of Canadas largest private mortgage funds.
One of Canadas largest private mortgage funds. Short-term commercial mortgage lending secured by Canadian and US real estate.
Target Return
8-10% historic yield
Min Investment
$50,000
Distribution
monthly
Liquidity
lock up
Risk Level
Suitability
AggressiveEligibility
Accredited OnlyRisk Factors
Reward Profile
Historically strong returns from commercial mortgage lending. However, redemption freeze since late 2024 is a major red flag. Investors cannot access capital.
Goodland Fit Analysis
AVOID as model. Romspen is a cautionary tale — frozen redemptions destroy investor trust. Goodland must ensure any mortgage fund offering has robust liquidity management and transparent communication.
US multifamily real estate specialist. $3B+ transactions since 2014. 22,000+ units acquired. Distributes through Fundscraper.